For an industry that seems exceptionally obsessed with being a badass who doesn’t follow the rules I think that there’s exceptional importance to making sure that things are set up in a way that makes sense and is going to enhance your brand over the long term. I started thinking about this today when I was helping a record label with some back end stuff. A lot of labels are not even aware of things like UPC codes and why they aren’t able to access distributors, to ...