This past weekend, Sony released Smurfs: The Lost Village, and it bombed to the tune of $14m, one of the worst starts for an animated film from a major Hollywood studio in recent memory. Neither of the earlier live-action/CGI hybrids Smurfs movies were particularly beloved, but the first one cleaned up at the worldwide box office ($563m) while the second one did just okay ($347m on a $105m production budget ...