Market segmentation – now there is a fancy sounding term. It’s also a term that is going to hopefully make you and your band a whole boatload of money – or at least enough that you are able to pay for your day to day expenses. Fortunately it’s not too complicated to start doing this and in fact once you get cooking you’re going to find yourself making very exciting progress. Market segmentation is, in its essence, breaking down the potential market for your band into individual chunks ...