Here’s the thing. Split has been doing really well. It opened above expectations, and it only dropped 35% last weekend. It’s on track to be the first 100M release of 2017, possibly as early as this weekend (but more likely sometime next week). So, how does the new scary film Rings factor in? Rings is a sequel to a long-dead horror franchise, that looks nothing like the original films, and has been delayed multiple times. It also has no stars. Nor has it been screened for critics. I’m going to be bold here and say Rings flops, but as The ...
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