Pricing is one of the most important things to figure out as an indie band. It’s what can make you look out of touch and irrelevant or what can make you into a financial juggernaut. Merch is where the real money is made and people expect to see markups of 1000% or more on a regular basis. This is important to realize and you have to keep in mind that no matter what you do with our band the primary financial driver, at least in most genres that traditionally appeal ...