SWOT analysis sounds like a big fancy term that marketing folks use in order to talk down to us little guys, and in many ways it is. However after continuing my marketing research and finding it being brought up in just about every music industry marketing book I came to realize that I can’t ignore it anymore. For the uninitiated, SWOT stands for Strengths, Weaknesses, Opportunities and Threats. By breaking down each of these elements you are going to have a better understanding of where you are at in ...