
360 deals are, whether you like it or not probably going to be the future of the music industry, or at least record labels, and honestly, I’m still unsure whether or not that’s a good thing. A 360 deal is when the record label gets a cut not just of the CD sales, but also merchandise, and sometimes even booking. As far as I can tell, this is pretty much the standard for major labels, sometimes even extending into the artists personal earnings as a way to get a ...